Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. We also use similar technologies such as pixels, tags, local storage, and software development kits (SDKs). We refer to all of these as “cookies” in this Policy. Cookies can be set by us (“first-party”) or by our partners (“third-party”).

2. Categories of Cookies We Use

Strictly necessary

These cookies are required for the Site to function — for example, to load pages, keep you signed in to an optional account, remember your session, and maintain security. The Site cannot work properly without them, so they cannot be switched off through our controls.

Analytics / performance

These cookies help us understand how visitors use the Site — which pages and listings are viewed, how people navigate, and where we can improve — on an aggregated basis. We use:

• Google Analytics 4 (via Google Tag Manager) — site usage and engagement measurement.
• Vercel Analytics — privacy-friendly traffic and performance measurement from our hosting platform.

Advertising / targeting

These cookies are used to measure and improve advertising and, in some cases, to show you relevant ads on other platforms. We use:

• Google Ads — ad conversion measurement and remarketing.
• Meta Pixel (Facebook/Instagram) — ad measurement and audience building.

Some of these advertising technologies may constitute a “sale” or “sharing” of personal information under certain state privacy laws. See Section 4 for how to opt out.

3. Why We Use Cookies

• To operate the Site and keep it secure.
• To remember your preferences and account session.
• To measure and improve Site performance and content.
• To measure the effectiveness of, and deliver, our marketing.

4. Your Choices and How to Opt Out

Browser controls

Most browsers let you block or delete cookies and warn you before a cookie is stored. Check your browser's “Settings” or “Privacy” menu. Blocking strictly necessary cookies may break parts of the Site. Many browsers also offer a “Global Privacy Control” (GPC) signal, which we honor where required by law.

Analytics opt-out

You can opt out of Google Analytics across sites using Google's browser add-on at tools.google.com/dlpage/gaoptout.

Advertising opt-out

You can manage Google ad personalization at adssettings.google.com and Meta ad preferences in your Facebook/Instagram settings. For industry-wide opt-outs, use the Digital Advertising Alliance at optout.aboutads.info and the Network Advertising Initiative at optout.networkadvertising.org.

5. Changes to This Policy

We may update this Cookie Policy as our technologies or legal obligations change. We will update the "Last updated" date above when we do.

How to Contact Us

Questions about our use of cookies? Reach us at:

• reThought Real Estate
• Wisconsin office: 530 S 11th St, Ste 300, Milwaukee, WI 53204 · (414) 797-6128
• Florida office: 209 S Clyde Ave, Kissimmee, FL 34741 · (407) 974-5509
• Email: legal@rethought-realestate.net
• Website: rethought-realestate.net